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Data Analytics & Campaign Optimization

Data Analytics & Campaign Optimization

in Business Strategy
(0 Ratings)
Created by Sharuthika
1/20 Students

About this course

  • Introduction to Web Analytics (Google Analytics, Facebook Insights)
  • Tracking Conversions, ROI, and Customer Journeys
  • A/B Testing and Multivariate Testing
  • Reporting and Interpreting Metrics
  • Continuous Campaign Improvement

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    Web Analytics involves the collection, measurement, and analysis of data related to web traffic and user behavior. It helps businesses understand how visitors interact with their website and digital content, providing insights to optimize user experience and drive business outcomes.

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    Text course specifications

    Capacity:
    20 Students
    Duration:
    2:00 Hours
    Students:
    1
    Text lessons:
    0
    Files:
    1
    Created Date:
    22 Nov 2024
    Access Period:
    30 Days
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